Why service, presentation and realistic pricing matter in today's Lincolnshire property market
Mon 07 Sep 2026
The property market continues to evolve as we head towards autumn and there is now more choice available to buyers than we have seen for some time. The latest data shows that the number of homes currently for sale is at a 12-year high for this time of year, with more properties on the market in August than at this point in the year since 2014.
For sellers, this makes the approach to marketing particularly important. Buyers have more properties to compare, meaning realistic pricing, strong presentation and effective marketing can make a significant difference to how quickly a property attracts attention and secures a buyer.
Getting the price right from the outset
We have always believed that honest advice is one of the most important things an estate agent can provide. In a market with greater choice, setting a realistic asking price from the outset is even more important.
Every property is different. Location, condition, presentation, plot, accommodation and the type of buyer it is likely to attract all need to be considered when establishing a realistic market position.
This is where local knowledge matters. The Lincolnshire market is diverse and what works for a village property in the Wolds will not necessarily be the same approach as for a town house, country home, equestrian property or rural holding.
Marketing that makes a property stand out
Once the right price has been established, presentation and marketing play an important role in generating interest.
Our sales team continues to invest in professional photography, carefully considered property presentation and targeted marketing across the major portals and social media. Our property videos have also seen particularly strong engagement, giving prospective buyers another way to experience a property before arranging a viewing and helping our listings reach a wider audience.
We also look beyond the traditional property portals where appropriate, using editorial opportunities and targeted content to put properties in front of relevant audiences.
For us, good marketing is not simply about making a property look attractive. It is about understanding what makes each property appealing and communicating that effectively to the right buyers.
Service is at the heart of what we do
Marketing may generate the initial enquiry, but it is the service throughout the process that makes the difference.
Good communication, honest advice and keeping clients informed are central to how we work. Our independently verified Feefo reviews continue to reflect this, alongside our Exceptional Service Award and Platinum Trusted Service Award.
Buying or selling a property can be a significant decision and having an experienced team available to answer questions, provide updates and offer straightforward advice can make the process considerably easier.
Supporting landlords through change
The same principle applies to our Lettings & Property Management service.
Our team remains busy supporting landlords through the changes brought about by the Renters' Rights Act, with many choosing a fully managed service for the reassurance of having an experienced team handling the day-to-day responsibilities and helping them navigate an evolving regulatory landscape.
Experience across every aspect of property
One of the benefits of choosing Masons is the depth of expertise available across the business. Alongside our experienced sales and lettings professionals, our wider team includes Lincolnshire equestrian experts, RICS Chartered Surveyors, planning and development specialists and FAAV registered valuers.
That breadth of knowledge means we can provide advice across a wide range of property, from town and village homes to country houses, farms, land and equestrian properties.
Thinking of moving?
The market may have more choice, but there are still opportunities for well positioned properties and motivated buyers and sellers.
If you are considering selling, letting or simply want to understand how the current market could affect your plans, our team would be happy to have a conversation and provide a realistic market appraisal.
Call 01507 350500 Option 1 for Sales, Option 2 for Lettings & Property Management, Option 3 for Masons Rural (land and farms)
Sam Williams, Senior Valuer, Residential Property Valuation & Listing Lead